Pricing of a professional service is hard to get right.  Below is asales letter that explains how we price or bid outsourced bookkeeping andoutsourced accounting in our 200 bookkeeping offices around theUS.   It is a simple formula that allows the accountant to beprofitable, but provides the entrepreneur comfort that they are getting a fairdeal.

For business owners – as you read this remember the trueburden rate of in house employees.   For every $1.00 you pay abookkeeper it cost you on average $2.56 in total cost.  That’s known asthe burden rate.

Even higher then the burden rate on a business is the opportunity cost ofnot getting around to doing the important task compared to the urgent. Bookkeeping requires a lot of management that pulls you away from creating realwealth.

For accountants – the only reason this super low pricingworks is that by using Paperless Overnight your staff will be able to compress8 hours of work into 4 hours and within 90 days, they’ll be able to get itdown to 3 hours.   Even better the accountant can use retiredCPA’s or housewives to do much of the work at home.   We have 14contractors working for us at an average burden rate of 15.50 per hour. In the typical business or accounting office a bookkeeper comes with a $36.00an hour burden rate.  Even better all our people are part time, so theyonly bill when they are working.

This letter we send to local business people with 5 to 100 employeesexplains the lower cost and how we can deliver better service.

8020 Accounting LLC

Box 2254 Casper WY 82602

This is a: S&P Certified Letter

(Short & to the Point)

Memo from KC Truby

The Lonesome Cowboy

kctruby@msn.com or

If you would like to get rid of your bookkeeping departmentto cut cost or drama, here is how it can be done with little disruption.

Using new technology called Paperless Overnight, we can link yourbookkeeping computer to our office and we’ll do your books from down the roadinstead of down the hall.  In a few days it will be hard to tell wherenot in the office 24 hours a day.  Your books get done fast, accurate andfor less then it cost now, but best of all no drama.

Here is how we do it for you.

We convert your office into a Paperless Operation – within 48 hours. Wescan all your documents to Paperless and capture your computer transactions. Wecan do 40 hours of bookkeeping in 20 hours. It takes us half the time to dobooks because we have taken your office paperless and all our staff use dual 24inch monitors.  You save big. Over the next 90 days we install ‘bestpractices’ in up to 100 categories in your office. This cuts your job cost byanother 25%. Everything you wish you had time to get done – we do, rightnow.

Best of All! We do not assign one bookkeeper to you. We put 5 people on your team working on a management by exceptionprocess.  What that means is low paid college kids read all yourdocuments overnight by hand and name them.  Then low paid, work at home,data entry clerks ($10 an hour) who are good at simple tasks like ‘enter abill / pay a bill’ do 80% of the low end bookkeeping.   When evera task takes over 2 minutes the data entry person bumps the work up to anassistant manager who

we pay $15.00 an hour.   They can get almost the entire jobdone, but when they are confused

the work goes up to my retired work at home CPA’s who get paid $22 anhour.    But the CPA usually only works one or two hours aweek on your account so you only pay for the actual time you need a reallysmart staff person.   Now those are my hard payroll cost, the nextparagraph gives you an idea of how the fees are calculated.

How we calculate the fee. We are twice as fast as your inhouse bookkeeper (because of Paperless Overnight) and our burden rate for laboris ½ what you pay.

So our bid process is simple.  If we pay $10 to enter transactions wecharge you $20 and so on up the skill chain.  You have 100% open accessto all time and billing reports at all time.  In order to drive your costdown we’ll use the Paperless Overnight at $35 to $75 a week, but that is alow cost to get paper out of your life.

If your tired of bookkeeping problems and high cost year after year afteryear we can help you right now.  3 easy options to learn more….

Call our office at (local number) and ask for a bid Go to http://www.CashCowAccounting.comand get a free DVD demo by mail. Watch a live demo on Wed at 10AM Pacific athttp://www.KCTruby.com/Live when KC Truby thedeveloper of Paperless Overnight explains how the entire process works livefrom his barn in Wyoming.

Thanks for reading this S&P Certified Letter – Let’s make 2010 theyear you become a Cash Cow

KC Truby

The Lonesome Cowboy

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